Jenny Craig has become best-known for the celebrities who are followed while losing weight on this diet. They explain how easy it is and how delicious the food is, and you see the results as they are happening. This diet provides you with your foods and snacks to ensure you consume the exact amount of calories your body needs to lose weight. You add fresh produce and dairy. You meet with a consultant on a weekly basis to discuss your progress, and who will assist you with transitioning to your own food when you are ready to do so. Physical activity is emphasized throughout the diet.
The primary con to this diet is that it can be extremely limited and difficult for some people to follow. The average fat intake is only 6% of your total calories, which is considerably lower than the recommended 20% to 35%. This limitation is because meat is omitted from the plan. Cutting out an entire food group may be too much of a restriction to maintain over the long-term, so some people do best by modifying this diet to allow for a moderate amount of meat. The high fiber intake may also pose a problem initially. It's best to slowly increase the amount of fiber you consume so your body can get used to it. The goal is always long-term weight loss and maintenance. This diet does have the research to support it, but it may need modifications to make it work for you.
The key to losing weight is to burn more calories than you eat and drink. A diet can help you to do this through portion control. There are many different types of diets. Some, like the Mediterranean diet, describe a traditional way of eating from a specific region. Others, like the DASH eating plan or a diet to lower cholesterol, were designed for people who have certain health problems. But they may also help you to lose weight. There are also fad or crash diets that severely restrict calories or the types of food you are allowed to eat. They may sound promising, but they rarely lead to permanent weight loss. They also may not provide all of the nutrients your body needs.
The initial phase of this diet should be avoided. This two-week phase claims to produce a weight loss of eight to 13 pounds with severe dietary restrictions; including fruit, dairy, and starches. Phases like this are usually included so people see quick results, but are limited in time because they are not nutritionally balanced and can't be followed for a long period. It tends to be more discouraging than motivating to lose quickly and to feel like you are "on a diet." Long-term weight loss and maintenance takes time, patience, and a lot of hard work. It's best to begin slowly and to always consume a nutritionally balanced diet.
This study found that exercise and higher protein consumption had additive effects in women – they kept more lean mass with protein or with exercise, but they kept the most with protein + exercise. A meta-analysis of studies in both sexes found that regardless of diet, adding exercise helped people keep more lean mass and lose more weight from fat instead of muscle.

In 2008 between US$33 billion and $55 billion was spent annually in the US on weight-loss products and services, including medical procedures and pharmaceuticals, with weight-loss centers taking between 6 and 12 percent of total annual expenditure. Over $1.6 billion a year was spent on weight-loss supplements. About 70 percent of Americans' dieting attempts are of a self-help nature.[23][24]
In this study, eating more protein helped overweight men preserve more lean mass when they lost weight. The men were put on a diet that gave them either 15% or 25% of energy from protein. But here’s a huge difference that you won’t see in the abstract: the low-protein group was vegetarian; the high-protein group got meat. (The study authors never explain why on earth they would do it like that).

Some antidepressant medications can cause weight gain, especially the older tricyclic antidepressants (TCAs) such as Tryptizol, Saroten, and Clomipramine; as well as newer drugs such as Remeron (Mirtazapine). Lithium (for manic-depressive disorder) often causes weight gain. The most common antidepressants known as SSRI’s (for example Citalopram and Sertraline) usually don’t impact weight significantly. More on depression


The Atkins diet web site states the current plan "is about eating delicious and healthy foods, which makes it so much better than any of those fad diets out there. You eat a variety of your favorite foods -- lean protein, leafy greens, vegetables, nuts, fruits, whole grains. Plus, you get delicious Atkins bars and shakes from day one and every step of the way."
Some antidepressant medications can cause weight gain, especially the older tricyclic antidepressants (TCAs) such as Tryptizol, Saroten, and Clomipramine; as well as newer drugs such as Remeron (Mirtazapine). Lithium (for manic-depressive disorder) often causes weight gain. The most common antidepressants known as SSRI’s (for example Citalopram and Sertraline) usually don’t impact weight significantly. More on depression
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