The theory behind the diet is not the reason you will lose weight if you follow this plan. Weight loss can only occur when you consume fewer calories than your body needs. In the introduction chapter the author makes numerous claims that you do not need to limit the quantity of food that you consume and then provides portion restrictions on many high calorie foods, such as nuts. It's appealing to hear you can eat unlimited quantities, but weight loss will not be achieved without limitations.
Lack of long-term randomized scientific studies proving the diet works and is safe. A randomized study distributes participants in a deliberately random way into either the non-tested diet group or the special diet group. Some fad diets state there is research to support their claims, but the research is only done with a few people or does not exist.
In fact, researchers at Wake Forest Baptist Medical Center found that every 10-gram daily increase in soluble fiber was associated with a 3.7 percent decrease in dangerous visceral fat over five years. Those who were active got even leaner, shaving off twice that much fat in the same amount of time. To start ditching that extra belly fat today, add the best high-fiber foods to your menu!
Lose It! This two-week phase is designed to jump-start your weight loss, so you may lose up to 6 to 10 pounds (2.7 to 4.5 kilograms) in a safe and healthy way. In this phase, you focus on lifestyle habits that are associated with weight. You learn how to add five healthy habits, break five unhealthy habits and adopt another five bonus healthy habits. This phase can help you see some quick results — a psychological boost — and start practicing important habits that you'll carry into the next phase of the diet.

So best stock up on protein-enriched products then? ‘Supplements should only be used if you can’t meet your targets through a healthy, balanced diet alone,’ Vine says. ‘The more nutritious sources of energy you feed your body with, the more it will want to use them – meaning your training will improve, you’ll burn more calories and build more muscle, and you’ll lose more body fat.’
But just because belly fat comes off a bit more easily doesn’t make it less dangerous. In fact, it’s the exact opposite. “Belly fat is unfortunately the most dangerous location to store fat,” says Dr. Cheskin. Because belly fat—also known as visceral fat, or the deep abdominal fat that surrounds your organs—is more temporary, it’s more active in terms of circulating in the bloodstream. That means it’s likely to raise the amount of fat in your blood (known as blood lipid levels) and increase your blood sugar levels, which as a result raises your risk of heart disease and type 2 diabetes.
Ultimately, you need to pick a healthy eating plan you can stick to, Stewart says. The benefit of a low-carb approach is that it simply involves learning better food choices—no calorie-counting is necessary. In general, a low-carb way of eating shifts your intake away from problem foods—those high in carbs and sugar and without much fiber, like bread, bagels and sodas—and toward high-fiber or high-protein choices, like vegetables, beans and healthy meats.
THIS TOOL DOES NOT PROVIDE MEDICAL ADVICE. It is intended for general informational purposes only and does not address individual circumstances. It is not a substitute for professional medical advice, diagnosis or treatment and should not be relied on to make decisions about your health. Never ignore professional medical advice in seeking treatment because of something you have read on the WebMD Site. If you think you may have a medical emergency, immediately call your doctor or dial 911.
The final possible culprit behind stubborn weight issues may be the stress hormone, cortisol. Too much cortisol will increase hunger levels, bringing along subsequent weight gain. The most common cause of elevated cortisol is chronic stress and lack of sleep (see tip #10), or cortisone medication (tip #9). It’s a good idea to try your best to do something about this.
Eating enough protein – around 25% of calories – can probably help. Some supplements, like glycine and BCAAs might also be useful. But what helps even more is exercise. Even though it doesn’t cause weight loss on its own, exercise is still a powerful tool for making sure that weight changes (loss or gain) go in the direction you want (fat loss/muscle gain) instead of turning into a problem (muscle loss/fat gain).
"Self-monitoring" refers to observing and recording some aspect of your behavior, such as calorie intake, servings of fruits and vegetables, amount of physical activity, etc., or an outcome of these behaviors, such as weight. Self-monitoring of a behavior can be used at times when you're not sure how you're doing, and at times when you want the behavior to improve. Self-monitoring of a behavior usually moves you closer to the desired direction and can produce "real-time" records for review by you and your health care provider. For example, keeping a record of your physical activity can let you and your provider know quickly how you're doing. When the record shows that your activity is increasing, you'll be encouraged to keep it up. Some patients find that specific self-monitoring forms make it easier, while others prefer to use their own recording system.
A ketogenic diet helps control blood sugar levels. It is excellent for managing type 2 diabetes, sometimes even leading to complete reversal of the disease. This has been proven in studies.28 It makes perfect sense since keto lowers blood-sugar levels, reduces the need of medications and reduces the potentially negative impact of high insulin levels.29

For example, you might not realize just how much you eat when you go out to happy hour with friends. But if you take the split second to take a step back and make yourself aware of that fact, you’re more able to make a healthy decision. “The awareness and then planning and coming up with strategies for what else I can be doing—that might give me the same benefit of eating those comfort foods that make me feel better,” says Gagliardi.
The Core Plan is based on the science of energy density. Energy density refers to the amount of calories in a given weight of food. Foods that are considered low energy dense foods have a small amount of calories for a large volume of food (for example, vegetable soups, vegetables, and fruit). High energy dense foods provide a lot of calories for a small amount of food (for example, oils, butter, cream sauce). The Core Plan provides a "balanced diet by centering on a list of healthy foods that keep you full longer."

I truly believe in it’s all about calories in calories out to lose fat , but what’s up with guys like Vince Del Monte saying its not all about calories in calories out and saying hormones is what dictates fat loss. And then there are people claiming spiking your insulin on a calore deficit causes you to not lose fat even though your on a calorie deficit. Explain to me your reasoning on how this information is false on what these people are claiming.
Simply take a good hard look at your diet, make a few modifications you can stick with and get your body moving. Not sure where you stand on diet? Write down everything you eat this week, then compare it to the list above and see where you could have made better choices. Don’t beat yourself up though, learning how to lose stomach fat fast is a process. Simply find areas to improve and work on them next week.
I truly believe in it’s all about calories in calories out to lose fat , but what’s up with guys like Vince Del Monte saying its not all about calories in calories out and saying hormones is what dictates fat loss. And then there are people claiming spiking your insulin on a calore deficit causes you to not lose fat even though your on a calorie deficit. Explain to me your reasoning on how this information is false on what these people are claiming.
A dietary quality index was developed that simply reflects the percentage of calories people derive from nutrient-rich, unprocessed plant foods on a scale of 0 to 100. The higher the score, the more body fat may be lost over time and the lower the risk may be of abdominal obesity, high blood pressure, high cholesterol, and high triglycerides. The standard American diet was found to rate 11 out of 100. According to U.S. Department of Agriculture estimates, 32 percent of our calories comes from animal foods, 57 percent from processed plant foods, and only 11 percent from whole grains, beans, fruits, vegetables, and nuts. That means on a scale of one to ten, the American diet would rate about a one.

With this eating style, you’re looking at a lot of menu planning and preparation. A review published in August 2017 in Nutrients suggests the diet could lead to weight loss, but the Academy of Nutrition and Dietetics warns the plan could also cause certain nutrient deficiencies, such as in calcium and vitamin D. (3,4) And, therefore, according to an article published in the January–February 2016 issue of the Royal Australian College of General Practitioners, anyone at risk for osteoporosis should avoid it. (5)

Consuming too many starchy foods, such as potatoes, rice, pasta, and breads (especially at one sitting), provides your body with more than it needs for energy and glycogen stores; anything left over will be stored as fat. "You don't have to eliminate starchy carbs completely," says IFBB pro Mike Matarazzo. "But you should really cut back on them when trying to shed body fat." Limit total starch servings per day to 3-5, where a serving size is one cup of pasta, rice, or sliced potatoes.


This diet does address the three necessary components for successful weight loss and maintenance; diet, physical activity, and behavior. Prepackaged foods can be an effective tool for weight loss. You will be provided with the appropriate number of calories for weight loss without having to worry about counting anything. You add fresh produce and dairy. This will give you the opportunity to learn what appropriate portion sizes are and which foods are necessary for a well-balanced diet based on your specific needs. The variety of programs based on gender, age, health, and dietary preference is another positive component of this diet.
Nutritionists, dietitians, and food scientists study the relationship between diet and good health, as well as how people can fend off chronic diseases and mental health problems. They are interested in biology, genetics, metabolism, and biochemistry. These are the health professionals who help establish guidelines for  healthy eating entails that include adequate amounts of proteins, carbohydrates, fats, vitamins, minerals, fibers, and other essential nutrients. With the help of these nutrition experts, government agencies are able to give advice and develop policies and programs promoting nutrition literacy and interventions that can help change food behaviors and attitudes on a national scale.
We’ve now arrived at tip number 16. If you’re still having trouble losing weight, despite following the 15 pieces of advice listed above, it might be a good idea to bring out the heavy artillery: optimal ketosis. Many people stalling at weight plateaus while on a low-carb diet have found optimal ketosis helpful. It’s what can melt the fat off once again.
Unintentional weight loss may result from loss of body fats, loss of body fluids, muscle atrophy, or even a combination of these.[25][26] It is generally regarded as a medical problem when at least 10% of a person's body weight has been lost in six months[25][27] or 5% in the last month.[28] Another criterion used for assessing weight that is too low is the body mass index (BMI).[29] However, even lesser amounts of weight loss can be a cause for serious concern in a frail elderly person.[30]
Once he got to college, Golden began to feel the effects more acutely: "I found that I was too big for the desks, and that I was too out of shape to make it to my classes in the 10 minutes that I had," he says. "I'd show up to class several minutes late, sweaty and out of breath. I found that I had no real interest in my major, so I dropped out." Lacking direction, however, only worsened his problems—with no other distractions, he'd eat for comfort, for fun, or for no reason at all, in addition to partying and binge-drinking with his friends on the weekends.
You've probably noticed that there's a lot of information floating around about how to lose belly fat, and we know it can be difficult to weed out what's correct and, well, just wrong. Because figuring out how to work out in general can be stressful, let alone figuring out how to lose fat and build muscle, POPSUGAR spoke to Tiffany Chag, MS, RD, CSCS, a sports performance specialist and sports dietitian at the Hospital For Special Surgery's Tish Sports Performance Center.
Also, the natural sugar in fruit does affect your carbohydrate intake — especially if you eat a lot of fruit. This may temporarily raise your blood sugar or certain blood fats. However, this effect is lessened if you are losing weight. If you have diabetes or any other health conditions or concerns, work with your doctor to adjust the Mayo Clinic Diet for your situation. For example, people with diabetes should aim for more vegetables than fruits, if possible. It's a good idea to snack on vegetables, rather than snacking only on fruit.
"Your body has been starving all night long, and it needs nutrients to rebuild itself," says Matarazzo. "If you just catch something quick on the run instead of eating a full meal, it negatively impacts your workout, and everything else you do during the day." Eat sufficient protein (30-40g), a complex carbohydrate, like oatmeal, and a piece of fruit to start your day off right.
But just because belly fat comes off a bit more easily doesn’t make it less dangerous. In fact, it’s the exact opposite. “Belly fat is unfortunately the most dangerous location to store fat,” says Dr. Cheskin. Because belly fat—also known as visceral fat, or the deep abdominal fat that surrounds your organs—is more temporary, it’s more active in terms of circulating in the bloodstream. That means it’s likely to raise the amount of fat in your blood (known as blood lipid levels) and increase your blood sugar levels, which as a result raises your risk of heart disease and type 2 diabetes.

Shaping is a behavioral technique in which you select a series of short-term goals that get closer and closer to the ultimate goal (e.g., an initial reduction of fat intake from 40 percent of calories to 35 percent of calories, and later to 30 percent). It is based on the concept that "nothing succeeds like success." Shaping uses two important behavioral principles: (1) consecutive goals that move you ahead in small steps are the best way to reach a distant point; and (2) consecutive rewards keep the overall effort invigorated.
The researchers explain that people who cook their own meals may simply have other good-for-you habits, like exercising more. However, they also concluded that home cooks ate more fruits and vegetables (along with a wider variety of foods), have healthier methods of prepping their food, and splurge less on foods high in calories and sugar. No clue where to start? Check out these 25 high-protein chicken recipes for weight loss.
I myself try to eat balanced meal because for the most part I understand that protein, carbs, and even fat have essential benefits to the body that have nothing to do with losing weight. Do you agree? Plus, I like to eat throughout the day, if you just ate crap then you would hit your daily limit faster and have to stop eating to stay in your deficit.
Even though you are eating well and exercising, you may reach a plateau where your weight stays the same. Plateaus are mainly due to decreased resting energy expenditure (REE). When you consume fewer calories, your REE decreases, thus your body's need for energy decreases. Keep exercising and eating well to help you get through periods with no weight loss. Sometimes a plateau is the body's way of saying that you may not need to lose more weight. If you are meant to lose more weight, eventually weight loss will come as your body's metabolism catches up with your new lifestyle.
Couldn’t agree more with this article from first hand experience. The fitness industry is sooo full of misinformation intentional or not that something this basic has got lost on us. I’ve lost 50 lbs by finally watching the calories. I have done no cardio at all, but do weight lifting/resistance training several times a week to maintain muscle. I’ve even fasted a few days to break a few short plateaus for 24-30 hours. I’m a few short weeks from the ever elusive 6 pack abs (personal challenge), and was never even close when i tried other methods of weight loss. My two cents, cut from BMR, use no activity factor multipliers. If you have fat on your body, 1000 calories is not too low. As you get leaner, start slowly adding back in the calories to BMR maintenance so you dont regain. Eat WHATEVER you want but at the end of the day, make sure you are in a deficit. (Literally even the junk food if you need to. Just remember, the junk foods are high in calories and the healthier ones are more nutrient based. From a fat loss perspective your body doesnt care if its grilled chicken or pizza. But if you do eat low nutrient food, take a multivitamin.) Use any online BMR calculator and cut from there. Measure, measure measure your body to track progress. Starvation mode? Holy cow, what a joke! When’s the last time you saw a obese person die of starvation? Ask for their studies. They dont have them. You dont need to worry about starvation mode until youre in single digit body fat, and if you’re reading this, you probably aren’t. You wont lose muscle either if youre doing enough weight training to maintain. 30 minutes. Forget cardio, it will only make you more hungry and less mobile the rest of the day. Cutting is not fun, but its temporary. Good luck to everyone! Thank you for writing this article.
To fuel the body's basic energy needs, calories are of course paramount. Yet many people find it difficult to take in the right amount—as well as the right kind—of fuel. No matter how many dietary guidelines are handed out, people still crave what is definitively bad for them. And in an era where sugary and fatty snacks are often within arm's reach, resisting those cravings has become exceedingly difficult. There is also more to food than nutrition, because what a person eats also carries cultural, social, and economic weight. Holidays and gatherings, for example, highlight food as the main event, which can complicate the meaning of a meal. Eating the right foods can help prevent many problems—cardiovascular issues, diabetes, obesity, and osteoporosis,  to name a few. No doubt many people behave in unhealthy ways around food; they overeat, eat the wrong things, or think about eating far too much. A healthy relationship with food means a healthy lifestyle overall.

Lovely information, very true and effective. I myself had gained over 20 pounds after the birth of my daughter. I could see my husband slowly losing interest in me as i got padded up with fat. Plus with age, fat was not going away no matter how hard i tried with so many things. Finally Thanks to this method, I was able to lose 18 pounds just following this system: >> leanbellybreakthrough1 .club << Google it
Also, the natural sugar in fruit does affect your carbohydrate intake — especially if you eat a lot of fruit. This may temporarily raise your blood sugar or certain blood fats. However, this effect is lessened if you are losing weight. If you have diabetes or any other health conditions or concerns, work with your doctor to adjust the Mayo Clinic Diet for your situation. For example, people with diabetes should aim for more vegetables than fruits, if possible. It's a good idea to snack on vegetables, rather than snacking only on fruit.
Okay, you have helped me before in a few of your other posts, I just want to get an overall feel on my deficit/output/goals if you don’t mind. 6’1″, +/- 19% bf, total weight is around 187. I’m losing almost 1# exactly per week, so I think I have my deficit dialed in – I’m eating about 2,650. I’m assuming that to be (give or take) 15% under my maintenance (I’m weightlifting 60 minutes a day, five days a week and maintaining 2,650 on the weekends too).
I mean, people lose fat on low carb diets, low fat diets, paleo diets, vegan diets, raw food diets, diets that involve eating “clean” instead of “dirty” or not eating after a certain time at night, and countless other types of diets that involve every gimmick, fad and method you can think of except the specific task of creating a caloric deficit. But yet, they have all caused people to successfully lose fat.

Despite what most people think about how to lose fat, it's not just about exercise-it's just about moving more in general.In fact, the physical act of sitting or lying down may actually speed up your body's production of fat. When you lounge on a sofa or in a chair, you exert forces on your cells that cause them to become stretched out and to generate flab, researchers say.

Jay is the science-based writer and researcher behind everything you've seen here. He has 15+ years of experience helping thousands of men and women lose fat, gain muscle, and build their "goal body." His work has been featured by the likes of Time, The Huffington Post, CNET, Business Week and more, referenced in studies, used in textbooks, quoted in publications, and adapted by coaches, trainers and diet professionals at every level.

This healthy brew acts like a diet drug in a mug, but without the negative side effects. A review of studies concluded that regularly sipping green tea can help you drop pounds. This weight loss is the result of EGCG, a compound known to reduce fat absorption. But that's not all this magic drink does: As it's reducing fat absorption, "green tea also increases the amount of fat that your body eliminates," explains study author Joshua D. Lambert, Ph.D., an assistant professor of food science at Penn State University. So think about trading your usual afternoon java for green tea instead. Experts say that drinking three to five cups of the regular or decaf variety every day may help you lose weight. (Here's more on the benefits of matcha green tea.)


Lack of long-term randomized scientific studies proving the diet works and is safe. A randomized study distributes participants in a deliberately random way into either the non-tested diet group or the special diet group. Some fad diets state there is research to support their claims, but the research is only done with a few people or does not exist.

The NutriSystem Advanced diet is a low glycemic index, high-fiber, and high-protein diet. The prepackaged food is provided for you by ordering online or by calling the toll free number. The plans are: Women's, Men's, Women's Silver, Men's Silver, Women's Type II Diabetic, Men's Type II Diabetic, or Vegetarian. An exercise DVD is included along with a Mindset Makeover behavior modification guide.
There are many ways to do intermittent fasting — ranging from fasting for a number of hours each day up to an entire 24-hour fasting period one or two times a week. “If you're trying to kick a habit like eating late into the night, then stopping eating earlier in the evening and fasting overnight could be beneficial for you,” says Hultin. “There are many types of intermittent fasting, so ensuring you pick one that works for you and your lifestyle is important.”

If you’re only getting a minimal amount of sleep each night, that leaves more time for you to snack and make otherwise unhealthy decisions that could affect your weight loss. Although it will vary from person to person on how much sleep you actually need to be most effective (and therefore make progress toward your weight loss goals), the ideal number is typically 7 or 8 hours, says Dr. Cheskin. (Struggling to get that shut-eye? This doctor-approved breathing exercise will help you fall asleep fast.)
Triglycerides are a common form of fat that we digest. Triglycerides are the main ingredient in animal fats and vegetable oils. Elevated levels of triglycerides are a risk factor for heart disease, heart attack, stroke, fatty liver disease, and pancreatitis. Elevated levels of triglycerides are also associated with diseases like diabetes, kidney disease, and medications (for example, diuretics, birth control pills, and beta blockers). Dietary changes, and medication if necessary can help lower triglyceride blood levels.
When fat loss is the goal, the one macronutrient I like to be aware of is protein. Aim for 0.6 – 0.7 grams of protein per pound* of bodyweight as a daily average. If you’re obese, then eat approximately 0.6-0.7 grams per pound of your general-target bodyweight. For example, if you weigh 210 pounds and know 160 pounds is a healthy body weight for you, then eat 0.7 grams per pound of that 160 pound target (in this example that would be about 96-112 grams of protein).
Exercise is one of the best ways to get your brown fat in gear. In a study, scientists at Harvard's Dana-Farber Cancer Institute discovered that working out releases a hormone called irisin, which converts white fat to brown. Exercise for a half hour at least five days a week to turn up the burn. (Related: Here's What a Perfectly Balanced Week of Workouts Looks Like)
So I just came across this after reading another article on this site. It was about how muscles burn fat. Anyways, I like what I read because that’s exactly how I’ve been doing. Simple and easy. No complicated theories. However, the one theory that always haunts me is the “starvation mode” theory. I’m sure you’ve come across it. So, is it true that if I create a huge calorie deficit, my body will simply go into starvation mode and and use what it needs and store the rest thinking it will “starve”? Please correct me if I’m wrong with regards to the theory. I could have got it wrong all this time lol.
Erectile dysfunction (ED, impotence) is the failure to achieve or maintain an erection. There are many potential underlying causes of erectile dysfunction, including stress and emotional problems, brain dysfunction, problems with blood supply to the penis, and structural problems with the penis. Erectile dysfunction is diagnosed by taking the patient's history and physical exam. Blood tests measuring kidney function and blood sugar, cholesterol, hormone, and prostate-specific antigen (PSA) levels may be ordered. Urinalysis, ultrasound, and other more sophisticated tests may be required. The treatment of erectile dysfunction depends on the underlying cause. Medications, penile injections, penile implants, and vacuum devices may be used. Treatment for erectile dysfunction is usually successful. The patient should manage heart disease risk factors (high blood pressure, high cholesterol, diabetes) as they are related to erectile dysfunction risk.
This study took 83 subjects, estimated the daily calorie requirements of each person (aka their maintenance levels), and then created a caloric deficit of 30%. They then divided them up into 3 groups. The first had only 4% of their total daily calorie intake coming from carbs. The second had 50% of their total calorie intake coming from carbs. The third had 70% of their total calorie intake coming from carbs. Guess what happened? Even though some people were eating a VERY LOW carb diet and others were eating a VERY HIGH carb diet… they all lost the same amount of weight and body fat. Why? Because low carb or high carb isn’t what makes us gain or lose fat. Calories are, regardless of how many of them come from carbs.
Lindsay suggests monitoring your food intake using a calorie counting app. ‘Add up what macros you’re currently eating,’ she says. ‘It’s much easier if you’re consistent – ie eating the same thing every day. It may be dull but remember, it’s only for a short period of time while you work out why you aren’t losing fat. Having this base will make adjusting your diet easier. Aim for a balance of lean meat, fish, complex carbs and lots of veg. And avoid eating too much fruit and juices, which are high in sugar.’
Some popular beliefs attached to weight loss have been shown to either have less effect on weight loss than commonly believed or are actively unhealthy. According to Harvard Health, the idea of metabolism being the "key to weight" is "part truth and part myth" as while metabolism does affect weight loss, external forces such as diet and exercise have an equal effect.[43] They also commented that the idea of changing one's rate of metabolism is under debate.[43] Diet plans in fitness magazines are also often believed to be effective, but may actually be harmful by limiting the daily intake of important calories and nutrients which can be detrimental depending on the person and are even capable of driving individuals away from weight loss.[44]

This could be because the body increases insulin secretion in anticipation that sugar will appear in the blood. When this doesn’t happen, blood sugar drops and hunger increases. Whether this chain of events regularly takes place is somewhat unclear. Something odd happened when I tested Pepsi Max though, and there are well-designed studies showing increased insulin when using artificial sweeteners.
If the diet is a quick fix rather than one that promotes lasting lifestyle changes, this could pose a problem. In particular, extreme diets that promise big weight loss up front aren’t always sustainable — and you may end up overeating or even binge eating if you feel deprived. “Consider if the diet’s habits are ones you can continue throughout your lifetime, not just 21 or 30 days,” says Angie Asche, RD, a sports dietitian in Lincoln, Nebraska.

The claims made about the health implications of carbohydrates and protein are controversial. As with other fad diets, one nutrient is being made to look like the enemy (carbohydrates), while protein is made to look like the key to weight loss and health. Most diets that are against carbohydrates use the arguments that we consume less fat and more carbohydrates than we did 10 years ago, and obesity is on the rise. This is half true. We consume more carbohydrates, which means we consume more calories. Our fat intake remains above the recommendations, but the percent of our total calories from fat has come down because we are now consuming more calories. Again, research clearly shows that a balance of each of these nutrients is needed and that an excess or deficiency in any of them will cause problems. This diet can be difficult to stick with long-term, so weight regain can be an issue.
Though not always followed for weight loss per se, an anti-inflammatory diet is rich in whole foods (including fresh fruits and veggies), and low in packaged, processed ones (like french fries and pastries), so there is a chance you will still shed pounds with this approach. But usually, folks follow this diet to help prevent or treat chronic diseases, such as multiple sclerosis, rheumatoid arthritis, Alzheimer’s, and cancer. And that’s smart, considering there’s a bounty of research to support this notion. Adopting this diet is relatively simple. It isn’t focused on counting calories or carbs, or following any sort of specific protocol. Instead of constantly thinking about the quantity of food you are eating, an anti-inflammatory is all about prioritizing the quality of what is on your plate.
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