Prepackaged foods are not for everyone and typically not something to use forever. They can be very limiting and create the sense of being "on a diet." They will also get in the way of social events in which food is involved. Most people find that they only want to use this type of a diet for the short-term or for one or two meals per day. The other negative aspect of this diet is that the prepackaged foods contain the artificial sweeteners Sucaralose and Acesulfame K.
Obviously, it’s still possible to lose weight on any diet – just eat fewer calories than you burn, right? The problem with this simplistic advice is that it ignores the elephant in the room: Hunger. Most people don’t like to “just eat less”, i.e. being hungry forever. That’s dieting for masochists. Sooner or later, a normal person will give up and eat, hence the prevalence of “yo-yo dieting”.
"Women score slightly higher than men on people-pleasing measures," says Julie Exline, Ph.D., an associate professor of psychology at Case Western Reserve University. That may be because guys are raised to be assertive while women are socialized to value relationships and "basically to be nicer," Exline explains. (Related: The #1 Myth About Emotional Eating Everyone Needs to Know About)
^ Mann, T; Tomiyama, AJ; Westling, E; Lew, AM; Samuels, B; Chatman, J (April 2007). "Medicare's search for effective obesity treatments: diets are not the answer". The American Psychologist. 62 (3): 220–33. CiteSeerX 10.1.1.666.7484. doi:10.1037/0003-066x.62.3.220. PMID 17469900. In sum, there is little support for the notion that diets ["severely restricting one’s calorie intake"] lead to lasting weight loss or health benefits.
Stimulus (cue) control involves learning what social or environmental cues seem to encourage undesired eating, and then changing those cues. For example, you may learn from reflection or from self-monitoring records that you're more likely to overeat while watching television, or whenever treats are on display by the office coffee pot, or when around a certain friend. You might then try to change the situation, such as by separating the association of eating from the cue (don't eat while watching television), avoiding or eliminating the cue (leave the coffee room immediately after pouring coffee), or changing the circumstances surrounding the cue (plan to meet your friend in a nonfood setting). In general, visible and reachable food items are often cues for unplanned eating.
Lastly, as I indicated, all my lifts are going up, but my weight (and even LBM, assuming my scale is even remotely accurate) so is it fair to say that strength gains are not directly related to muscle gains? Is this the “beginner” phase that you speak of frequently? The scale would indicate that muscle is going down….. But my presses, squats, deadlifts are all up.